Victoria’s Secret: Dropping Their Panties

While the rest of the retail world is faltering to online sales, Victoria Secret’s challenge is the ever trending bralette.  For those of us not up in the know, the bralette is a casual bra that can be seen as a shirt or bra. “With a garment like a bralette, which is made essentially like… Read More

The Limited Mission Statement

We don’t sell products. We sell experiences The Limited was started in 1963, when Leslie “Les” Wexner took the knowledge he had gained from growing up in his parents retail shop, and decided with a $5,000 dollar loan from family to create his own women’s specialty shop.  The difference from his shop to his parents was… Read More