Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More

TreeHouse: Climbing To New Sustainable Household Heights

Have you heard about this new eco-friendly focused home improvement retailer? Being An Environmentalist Growing up as a Millennial I spent days upon days, years upon years in schools watching video after video of children in foreign countries wading in waters doused in chemicals.  We saw images of filth and trash lining their streets.  … Read More

Victoria’s Secret: Dropping Their Panties

While the rest of the retail world is faltering to online sales, Victoria Secret’s challenge is the ever trending bralette.  For those of us not up in the know, the bralette is a casual bra that can be seen as a shirt or bra. “With a garment like a bralette, which is made essentially like… Read More