Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More

Chanel: Staying #InVogue

This is a new age of retail and fashion.  An age where chic is defined by it’s digital appeal.   And though Chanel refuses to drop their brick and mortar, “Our position on e-commerce is the same. We want to connect our customers with our product and our boutiques are the best way to do so.”… Read More

The Missed Potential in Conversion Cameras

“It’s funny how much you pace when you are on the phone,” my district manager Auburn let out a quick laugh as I made my way through the checklist of topics to cover on our sacred weekly calls. “I forgot you could see me,” I spoke half laughing, half uneasy.  I felt like a specimen… Read More

Crate & Barrel May Be Changing Its Scene

Who could have imagined such scandal behind the pristine, picture perfect wedding registry hot spot that is Crate and Barrel?  When one reads a trend setter of American home goods retail is closing a major 4 story flagship property of 27 years in the highly trafficked Mag Mile of their hometown Chicago, a shop girl has got to… Read More

JCPenney- 3 Indicators They Aren’t Ready to Turn Out The Lights Just Yet

As I have made my way driving across the northern regions of the great state of Texas, I’ve passed several small towns celebrating their JCPenney Store’s centennial.  What an amazing part in history retail plays, and the future is still incredibly bright.  “What is the future of retail,” I have been asked by each and every… Read More