Victoria’s Secret: Dropping Their Panties

While the rest of the retail world is faltering to online sales, Victoria Secret’s challenge is the ever trending bralette.  For those of us not up in the know, the bralette is a casual bra that can be seen as a shirt or bra. “With a garment like a bralette, which is made essentially like… Read More

5 Things We Can Take From That Unicorn Frappuccino Craze

This Sunday marks the sour end of the whimsical craze that started this past Wednesday.   For 5 days that simply magical purple and blue beverage has consumed our Instagram feed, dominated twitter trends, and pissed off quite a few Facebook divas users.  But through all the chaos of glee, gluttony, and wrath comes five unanticipated concepts we can grow from.… Read More

The Dress Barn Conundrum

I’ll be sitting completely at peace watching my children play.  My mind will be wandering to this mall or that when suddenly out of nowhere, an eruption of laughter will spew through my lips.  It was three months ago when I was surfing the endless addiction I have for city data, when I came across… Read More

What is Retailer Altar’d States Doing Right?

As a long time fan of Altar’d States I have to admit that I was pleasantly surprised to find their rapid and beautifully executed expansions throughout Houston.  And then checking their website, I found their growth was not limited, but instead nationwide.  For those of you unfamiliar, Altar’d States is a boutique, that originated out… Read More

The Pokemon Go Retail Revolution

A Look Back on the Biggest Trend of 2016 From the archives: July 18, 2016 Last year Pokemon celebrated their 20th birthday, and this year they are showing that they will not be forgotten for future generations with the release of Pokemon Go.  It has swept the nation, and Saturday launched globally.  It has taken… Read More