Tend to Your Own Grass: A Retail Parable

It was just as all the stores in the central time zone were shutting down when I stepped out of my flight from Phoenix and onto the bright shimmering white ceramic tiles of the DFW airport.  The layover would be about an hour.  I loved traveling late at night, the airport seemed to slow from… Read More

Gap, Inc. Mission Statement

Gap Mission Statement: “Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing.” Gap, Inc. includes: Banana Republic Old Navy Gap Stores INTERMIX   Which of their store locations do you feel fit the mission statement the most and how?    … Read More

Hallmark Mission Statement

“We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.” For years, no decades, no perhaps centuries, we have stifled a list of deep divides in this country.   Over the past couple of years the dam that has held fast our aggressions,… Read More

Ulta Mission Statement

“We’re on a quest to bring the fun of beauty to all —constantly delighting our guests with all things beauty all in one place, while offering rewarding careers for our passionate, beauty-loving associates.” This quote is taken directly from the Ulta Website.   Surprising as it is, I’m not a big fashion or beauty enthusiast.  My eyeliner is permanent… Read More

Barnes & Nobles Mission Statement

“To operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.”   It is not difficult to be a book store and make a difference in a life.   Your shelves are full with life altering material, filled with enlightenment… Read More