Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More

4 Steps to (Re)Building Your Twitter Brand

Mr. R’s Twitter experiment was an overnight success, and needless to say I may have been a bit miffed.  First was the fact that I was just proven wrong, and second was the absolute frustration that for nearly two years I had struggled and found zero growth or reach with Twitter, and here he was… Read More

Eddie Bauer:: Keeping the Faith

*   *   * Preface He stuck his head in the door of my office, his eyes sparked with inspiration, ” can I talk to you about something?” I looked to either side of me, but I was the only occupant of the small 6′ by 6′ box that served as my private office.… Read More

What is Retailer Altar’d States Doing Right?

As a long time fan of Altar’d States I have to admit that I was pleasantly surprised to find their rapid and beautifully executed expansions throughout Houston.  And then checking their website, I found their growth was not limited, but instead nationwide.  For those of you unfamiliar, Altar’d States is a boutique, that originated out… Read More

Shopgirl Photo Challenge: Food Court Friday

It’s Food Court Cravings Friday and you know what that means…it’s time to post your favorite shot from any food court.  It doesn’t matter if you are a Blogger, Twitter user, Facebook User, or Instagram user, there are ways for you to play! RULES ARE SIMPLE: 1. Pics need to be taken in a food… Read More