Tend to Your Own Grass: A Retail Parable

It was just as all the stores in the central time zone were shutting down when I stepped out of my flight from Phoenix and onto the bright shimmering white ceramic tiles of the DFW airport.  The layover would be about an hour.  I loved traveling late at night, the airport seemed to slow from… Read More

5 Simple Tips to Extinguish Employee Burn-Out

It happens to everyone, even your brightest most valuable players will hit burn out every once and awhile.   Although we would love to be the everlasting support and cheerleaders to every member of our team twenty four hours a day, seven days a week there will be times when our employee’s motivation may fall… Read More

Why I Prefer Shopping Online and Not in Your Store and How You Can Get Me Back

Yes!  I admit it.  I love to shop online.  But there are a lot of things that online shopping can’t do for me.  When clothes shopping, I can’t touch the material first or even try it on.  I can’t really get a good idea of the size of something like furniture or how it will… Read More

Gap, Inc. Gives “Brand Power” a Whole New Meaning

For nearly 10 years the race of retail survival has taken the industry as well as the media by storm.  Since the beginning Gap Inc. has stolen headline after headline as onlookers anticipated the inedible end for the basic fashion retailer.  We are looking towards 2019 and Gap still remains incredibly relevant, prevalent, and proceeds… Read More

Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More