Why I Prefer Shopping Online and Not in Your Store and How You Can Get Me Back

Yes!  I admit it.  I love to shop online.  But there are a lot of things that online shopping can’t do for me.  When clothes shopping, I can’t touch the material first or even try it on.  I can’t really get a good idea of the size of something like furniture or how it will… Read More

Gap, Inc. Gives “Brand Power” a Whole New Meaning

For nearly 10 years the race of retail survival has taken the industry as well as the media by storm.  Since the beginning Gap Inc. has stolen headline after headline as onlookers anticipated the inedible end for the basic fashion retailer.  We are looking towards 2019 and Gap still remains incredibly relevant, prevalent, and proceeds… Read More

Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More

Celebrity Status and Retail

“Johnny and Tim came in the store today,” I could hear his Joe Cool voice through Lydia’s receiver, though she sat a seat over from me. “Who are they,” Lydia had just been complaining to me about the love this keyholder from North Carolina had for himself.  Something about walking into the backroom and finding him… Read More

Kohl’s- 5 Suggestions For The Department Stores of America.

About a year and a half ago I went with my mother to our neighborhood Kohl’s.  Considering it is literally the major anchor in the strip mall that literally lines the back of our neighborhood, and is not only a two minute drive it is also incredibly walkable so my mom frequents this spot.   We… Read More