The most unfair compensation for the most dedicated employees to the company.
What a great tool for retail managers, no matter their tenure.
One of the first things a new sales leader (or entrepreneur running sales) should do is build a sales playbook. A sales playbook, put simply, is a central resource for tracking everything from the basics, like the elevator pitch, to the more advanced items, like differentiating from specific competitors. With more knowledge and training, sales reps speak more confidently and intelligently, helping win more deals.
To start, make a Google Doc sales playbook and include these items:
- Corporate information
- Sales pitch
- Elevator pitch
- Market space
- Recent trends
- Target customer
- Types of buyers
- Features and benefits
- List of references
- Sales process
- CRM process
- Competitors and differentiators
- Objection handling
Revisit the playbook on a weekly basis and ensure that the team contributes to it. With sales, the more you know, the more you sell.
What else? What are some more thoughts on building a sales playbook?
So you have collected your network...now what? Take Notes-After each conversation write down a few unique attributes of this individual onto the card. This could range from appearance to conversation topics. Be sure to write down any unique facts that you think will be a common bonding premise, such as an interest in a similar hobby, … Continue reading Creating Connections:: Utilizing Business Cards
Step 1: Choose 3-4 Groups to involve yourself with Conferences based on your career path. Beauty conferences, blogging conferences, business conferences, electrician conferences, rocket science conferences, etc. The sky is the limit when it comes to discovering these conferences because you have the internet. It is worth the travel at least once a year to attend … Continue reading How to Build and Maintain A Network
"Build your reputation by helping other people build theirs." Anthony J. D'Angelo A Lesson in Leadership #1 This is exactly how I swiftly made my way up the corporate ladder myself. Even if you are a sales associate just starting out, challenge yourself to make this your mantra this week (whatever week this is you … Continue reading One Liner Wednesday- Path to Leadership