What’s So Unique About The Lush Experience Anyway?

Lush seems to be quite the hot topic with their products constantly scrolling across our Instafeeds and their aroma seemingly awaiting us around every corner.  But where did they come from, and how did they become such an integrated part of who we are as a people?  I mean seriously, they were established only in… Read More

Gap, Inc. Gives “Brand Power” a Whole New Meaning

For nearly 10 years the race of retail survival has taken the industry as well as the media by storm.  Since the beginning Gap Inc. has stolen headline after headline as onlookers anticipated the inedible end for the basic fashion retailer.  We are looking towards 2019 and Gap still remains incredibly relevant, prevalent, and proceeds… Read More

Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More

I Published My First eBook on Amazon

I have wanted to be a published author for as long as I can remember.  And I have wanted to write this book for nearly a decade, well maybe not this exact book in particular, but the seed was planted in the height of my retail success, and developed through the practices, lessons, and interactions… Read More

Ipsy And the Influence of You Tube

For those as unfamiliar as I was with Ipsy, it is a beauty subscription that for only ten dollars a month customers receive a monthly sampling of up to 5 to 6 beauty products. “So like Birchbox,” I asked proudly to show off my hip knowledge of retail to my Generation Z assistant. At first,… Read More