Gap, Inc. Gives “Brand Power” a Whole New Meaning

For nearly 10 years the race of retail survival has taken the industry as well as the media by storm.  Since the beginning Gap Inc. has stolen headline after headline as onlookers anticipated the inedible end for the basic fashion retailer.  We are looking towards 2019 and Gap still remains incredibly relevant, prevalent, and proceeds… Read More

Zara Uses Their Instagram Influencers to Influence More Than Just Their Shoppers

Disclaimer: Hyperlinks in this article do not transport you out of the Shopgirl Blogosphere, rather to more fascinating tidbits in it! International Fast Fashion brand, Zara, is gaining momentum rather than losing steam in this time of eCommerce shake-ups across the brick and mortar industry. Their commanding success is a result of much more than… Read More

I Published My First eBook on Amazon

I have wanted to be a published author for as long as I can remember.  And I have wanted to write this book for nearly a decade, well maybe not this exact book in particular, but the seed was planted in the height of my retail success, and developed through the practices, lessons, and interactions… Read More

5 Job Skills You Can Take From Retail Into The “Real World” 2nd Edition

‘What do you want to be when you grow up,’ is my first question to all new hires.  We share a chuckle and then they express to me their dreams.  Perhaps it’s the teacher in me, but that night I will sit down at home to check to see how I can help to make thse dreams come… Read More

Ipsy And the Influence of You Tube

For those as unfamiliar as I was with Ipsy, it is a beauty subscription that for only ten dollars a month customers receive a monthly sampling of up to 5 to 6 beauty products. “So like Birchbox,” I asked proudly to show off my hip knowledge of retail to my Generation Z assistant. At first,… Read More