Have you heard about this new eco-friendly focused home improvement retailer?
Being An Environmentalist
Growing up as a Millennial I spent days upon days, years upon years in schools watching video after video of children in foreign countries wading in waters doused in chemicals. We saw images of filth and trash lining their streets. Images of bodies distorted and mangled from radiation and malnourishment that were burned into our souls forever. It’s not far fetched for me then to have a very immediate change of heart when I learn the negative consequences of production factors such as Fast Fashion.
The most recent PEW survey reported that only 32% of Millennials would identify themselves as an environmentalist. This is apparently quite a drop from the unmatchable Baby Boomer generation who lived for free love and conservation. I too would not call myself an “environmentalist”, though eco-friendly sustainability is always a top priority in my mind. When I picture an environmentalist, I picture a young woman who dedicates her life to standing at the docks holding a sign screaming Save The Whales, not someone who just organically lives day to day with easily obtainable economic solutions just conveniently at her finger tips.
I may not be able to identify with an “environmentalist”, but I can identify with the fact that I conserve my purchasing as much as possible, I have a strong disdain for excess packing materials, I go out of my way to dispose of my trash in the correct reciprocal, and my husband and I have #lifegoals of a completely solar powered home. Maybe that’s not all I do, but to be honest we live in a world now that eco-sustainability is so obtainable and day to day, that the image of and “environmentalist” just doesn’t seem to fit who I am, who really any of us are.
Who is TreeHouse?
That’s where Treehouse comes in, to me they are what I envision to be an environmentalist. People who dedicate their entire life to assuring we have those sustainable luxuries at our fingertips. Like many green companies, Treehouse opened its doors in Austin, TX and in its short six years in business has shown so successful that they have opened their first from the ground Brick and Mortar in Dallas, TX this past weekend. The location is an eco-friendly picture of perfection, and kept true to their cause, constructing this green wonder around a legacy oak that found the property home long before they purchased it.
What is The Secret Behind Their Success?
It is no surprise that this Home Improvement Start-up has found success in todays market. Like we discussed in April with our JCPenney Turn Around Plan, 2/3 of US homes are 30+ years old, leading to a necessity of heavy duty updating or full on reconstructions. In addition to the age of homes, real estate prices are on the rise, leaving Millennials whose income have not quite caught up yet to make fixer uppers their new primary focus.
On top of that, the sustainability market is huge, according to many market experts and retail big wigs anyway. They claim that we have finally reached an age, that from Baby Boomers to Millennials we want quality and Earth friendly first, and great deals third.
Not on is the basis of the company gangbusters but the company approach is fantastic. They prioritize education of their employees above all else After all their sustainability expertise is what makes them stand out from Home Improvement giants Lowe’s and Home Depot.
Every member of the staff is educated on sustainability, from corporate number crunchers to warehouse freight workers. They even offer great workshops on eco-friendly home improvement solutions from working with American clay to composting. Visit their website to check out their awesome products and other educational offerings here.
I wrote this blog earlier this week, and since then there has been news of the U.S. break from the Paris Climate deal. Remember that the power of change starts with us the citizens, doing our part at home. So thankful for companies like TreeHouse that continue to grow, research, and innovate solutions that we as a community can utilize to care for our Earth.
Shopgirl Wants to know:
- Would you call yourself an environmentalist?
- What do you think of this new concept? Would you shop here?
Until next time fan boys and girls—>
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ShopGirl is a 100% profit free blog, and has been since the beginning of time. I am not paid or offered anything for my efforts, I only want to educate consumers and remind everyone of the wonders that retail can hold.