Mr. R’s Twitter experiment was an overnight success, and needless to say I may have been a bit miffed. First was the fact that I was just proven wrong, and second was the absolute frustration that for nearly two years I had struggled and found zero growth or reach with Twitter, and here he was an influencer, had big names like Nintendo, Kotaku and Star Wars responding and retweeting him, and was raking in the cash?! “It’s not fair,” I might have just literally crossed my arms and jutted out my lower lip.
So we sat down and we pulled up my Twitter, and Mr. R gave me several foods for thought as we looked over my profile and feed. One, that we will discuss today, was that I was not sticking to my brand.
“What do people see when they look at your feed? Where is Shopgirl in all this?!” He kept scrolling through my tweets of OTHER blogs and retweets of everything I found interesting. “Look how far I have to scroll before I even see a post of yours.”
Followers want to follow you because they enjoy your point of view and voice. While sharing our friend’s content is great, we need to also consider our own brand.
So I did some research on rebranding and came up with these questions that I asked myself.
Questions to Ask Yourself About Your Twitter Brand:
- What is my scope?
- You don’t have to fit it in a finite box, instead think of a general hashtag you could use to represent what your audience can expect from you. (#momlife, #retail, #entertainment, #Health)
- When figuring this out I decided #retail. I am a merchant and consumer. I am a mom shopper, and a woman shopper. I am a millennial who is over educated and underpaid. And I love the mall, it might be my all time favorite place.
- Would I find my bio captivating?
- Your bio should be exciting, something that stands out from the rest, but makes people want to follow you. Don’t forget to toss your #hashtag in there!
- I don’t know about you, but I’m still struggling with this one, but of course those who do know me know that I’m terrible about over thinking every aspect of everything. For now I stand at: Shopping My Way Across the Malls throughout the country…where to go next?
#Retail, #shopping, #management and #consumertrends.
- Does My Picture Feel Personal and Connect to My Brand?
- Your twitter image is most successful if it is not a brand, or logo, but just a picture of you in your element.
- This was a tough one for me, a huge struggle. The point was to be anonymous, so I drug heels on this one. I wouldn’t believe that a profile picture could make enough of a difference in your follower count. Just this past month I finally changed it to the amazing pic Mr. R took this past Easter as I walk through an outdoor mall here in Orlando. The day I changed my pic my follower stats shot through the roof!
- What Does My Feed Say About Me and My Brand?
- As stated before, your feed should be filled with interesting pictures, gifs, and quotes that lie in the realm of your brand.
- Myself, I’ve started Retweeting Retail based articles, my blog posts, retail blog posts of blogs I love, and updating the exciting experiences I have as I visit malls.
The beautiful thing about the speed of Twitter is how forgiving it can be. You can change your brand today, on your same account, and the twitter universe will never been the wiser of the feed you led before.
Let’s do this together!
- What are some things you may consider to help your re-branding. Obviously I still need help with that awful bio, so any suggestions are welcome.
- What’s your hashtag?
- What does your feed say about you?
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