Perhaps you remember the days when Urban Outfitters was not so outrageously expensive? When they were the place to shop because they had the newest and coolest at an affordable price? Then one day they evolved and their price point evolved with them. The demand for their funky hipster styles gave them the freedom to grow beyond anyone’s wildest dreams.
I don’t experience the same zeal for Urban’s namesake that I did in my early twenties. I look at so many locations each week, and where I once saw funky wonder I just see plain drab unfinished wood. It seems when all the other retailers are leaning towards that whimsical experience everyone is reported to be yearning for they remove more and more personality from their image.
Despite my thoughts and opinions Urban Outfitters still ranked number one shop for Millennials. Holding 23% of the shoppers. On its tail was Hot Topic at 17% which, I will admit, surprised me. There could be no two polar opposites when it comes to the experience themselves. Then we look at what they do have in common, the product, nostalgia, we just aren’t ready to grow up. So while all the professionals and studies say that millennials are seeking the “experience”, perhaps all this time it had nothing to do with the magic of the experience, but instead the magic of youth.
Myself? I’m more of an Anthropologie girl. I can’t get over the elaborate displays, mismatched funky wallpaper and the incredibly unique product.
All content of this site is property of the author. Please do not copy or redistribute without permission. You are free to share on social media as long as you credit the author.