When I first read about Fast Fashion Giant H&M replacing the fibers of their clothing from cotton to cow manure and grapes it left me with so many questions, even after reading the write up presented by Forbes.
- Wait a minute, what do the fibers have to do with anything?! I thought chemicals in dyes were the only harmful step of textiles?
- If cotton is organic, then how can it be damaging to the environment, isn’t it a renewable resource?
- Just how damaging can sewing two cuts of fabric be?
- How the heck do you make fabric out of poop?!
Upon further research I was horrified of all the damage clothing has placed on our planet! Of recent there has been a change in the way we consume clothing. Fast Fashion is affordable and so easily disposable, keeping us coming back consistently for more. I mean seriously who can pass up a 4 dollar tee; who care’s if it shrinks beyond wear after only one wash? Well I do…now.
Facing the realities in India, China, and Africa H&M is planning to turn their business fully eco-friendly by 2040. Utilizing their foundation, H&M, held a contest in which companies submitted eco-friendly and cruelty free methods of reworking fashion. Five winners were chosen which will transform the way we produce textiles from leather to nylon. Furthermore, by 2030, the company plans to expand the 26% of recycled materials used in their production to 100% recycled materials.
Selfishly, or maybe not so selfishly, I wish it did not take over two decades to make these changes. Though with the insane amount of change and alterations that need to happen I can almost understand the extended time frame.
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