I love events and games that bring customers closer together. As a shop girl I had so many amazing customers, some I felt would get along. The tea leaves reader would have had a blast talking to the stone reader; while I had five different jewelry makers who all very unique techniques to bring to the table. It occurred to me one day how very much I would love the opportunity to celebrate the amazing community of my customers, with my customers. It was not something I truly knew how to go about doing considering my company had strict policies on absolutely no social media whatsoever, and extra strict policies on any other free loving action you may have for your customers. That’s why I was so excited when I cam across a sign at my local Think Geek last month that read “Marvel Cosplay March 18”.
Now I’m no Cosplayer and I’m not like a total geek for Marvel, but what an amazing opportunity for their target demographic to come together! When I went online to find out more, I realized every location was hosting one that same night. Not only that, but the month before they had just hosted a couples cosplay in honor of Valentines.
This simple act really reminds that experience is exclusive to Brick and Mortar. It provides us the opportunity to express ourselves to a community of people with similar interests. I need the reminder: it’s okay to interact with one another, and there is still some fun to be had at the mall.
- Do you have a Think Geek near you? Have you participated in a cosplay event at the mall?
- What retailers do you wish would host more unique customer community opportunities?
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