Clearance Departments Don’t Have to Resemble a Bargain Barn

wpid-img_20150828_1556394_rewind.jpgI saw it time and time again when I was a District Manager on my store visits.  I would see each and every display beautifully and meticulously merchandised with the customers’ convenience and sanity in mind, that is until I would take myself to that back corner deemed the “clearance section”.  This became the ‘catch all’ for old, uncategorized product that no one knew what to do with.

Now as a civilian of the retail world I cringe at the site of a messy clearance department, and I think of all the missed opportunity.  Clearance sales are not the highest priority sales, but with such great value to our customers they can add up to great profits and numbers that will add to our overall sales.

Ways to Build Up the Sales in Your Clearance Department:

  • wpid-img_20151005_1610119_rewind.jpgKeep it clean, nothing makes a product lose value more than a filthy display.  Keep the shelves dust and gunk free and clothing off the floor.  Continue maintenance throughout the day just like you would any other department of the store.  I know this sounds time consuming, but it will actually save more time down the road during inventories, restocking, and floor moves.  Being familiar with your clearance will also keep theft down.
  • wpid-wp-1444341468939.jpegDo not overstock the same product.  Make the item appear like a real find, make room for more of a product variety, and this will keep you from overstocking the racks making them “unshoppable”.  Nothing is more frustrating as a customer then being unable to pull out that one interesting sweater unscathed due to the tangled mess of the racks it is displayed on.
  • Make sense of the eclectic mix of product.  Find a way to organize the merchandise whether it be by shape, department, size, color, or style.  Keep it organized in a way that makes it inviting to customers, and easy for a civilian of the shop to understand the order.

A welcoming clearance section will compel customers to take time to shop and time to shop will encourage multiple items brought to the register and many happy customers returning for more down the road.  This will also help to clear out inventory quicker, making more room for newer merchandise on your sales floor and in your stockroom.

What are some of the worst clearance sections you’v ever seen?

From the Archives: Originally Posted October 2015

5 thoughts on “Clearance Departments Don’t Have to Resemble a Bargain Barn

  1. That second picture makes me so uncomfortable lol. I have never worked in retail but when I see something lying on the floor in a store or thrown around I pick it up and put it away. Definitely not possible with places like that!

    Liked by 1 person

    1. Even before I had ever considered a retail career I couldn’t help but to reorganize terrible shelves. The second one down is a retailer I have contacted corporate on a regular basis about the terrible conditions of that store location…The DM goes and cleans it up just to look that way again the next week. It’s been going on for years. No manager they hire can seem to get it together.

      Liked by 1 person

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