But oh my gawd, the leggings!!
Lu La Roe is a direct sales sensation that has spread over the troves of plus sized beauties and millennial moms. The limited and random distribution of product variety has proven Disney’s common place practice of “artificial scarcity” to span its success rates to companies of all types.
As the sensation grows I’m finding many of those I’m acquainted with falling in turn to sell this favorite fashion sensation after they can’t seem to kick their personal apparel addiction. And why not when they see the women flocking to inventory reveals and battling to the bloody death over their favorite Irma (the LLR name given to a long baggy tee) on a Facebook Live Event. Then there is the rush of the pop up sale, women swapping and exchanging ideas for these comfortable yet so cute dresses. Racks of clothing line the halls and living rooms of what was once just a simple abode, and you are able to find yourself in a tangible existential sensation of divine softness.
My first party I was taken aback though, once I found the pricing chart. A simple shirt that I once sold in my own shop for twenty dollars could range anywhere from 35 to 40 whoppers here. I look at these housewives lined in front of the hostess with a giant pile of clothing, recalling how just yesterday they were complaining about bills, or not being able to make ends meet. But now viewing their loot, as a shop girl tends to do, I can calculate within moments the $160 dollars they are about to drop on clothes that are not a necessity. Their smiles though, they do not hesitate to fork over the plastic with ease. All while the hostess doesn’t find themselves having to speak more than two words, “thank you.”
So why wouldn’t you be the least bit curious as to how you could start to make your mark, supplement your income, and discover unfathomable riches? I mean just google and read the success stories of the women who earn 5 figures a month while still managing to attend their children’s soccer games, school plays, and PTA meetings. When you read how reps are making $34,000 a month, it makes it a little easier to fork over the five to eight thousand dollar start up fees.
An Accidental Discovery
But then you are out of that cash for the two months the company says it will take before it can even send you your long since purchased inventory, but don’t be surprised if it still arrives a week or two beyond that. From complaints all over the blogosphere and just from two different personal interviews I conducted when researching this company for an innocent update to my Direct Sales Help post from two years ago, reaching home office is a feat in itself. Calls are not returned in a timely manner, if they are returned at all. Complaints of customers go unanswered, leaving for some very awkward situations between client and consultant. It’s not wonder that the Better Business Bureau has rated them a big fat F after they had received 164 complaints, 82 having gone unanswered.
The Income Breakdown
And then what about these thousands of dollars per month? It seems that perhaps in a time teeming in consultants the competition has forced some LLR consultants to offer more competitive prices. According to Bottlesoup, even if the consultants ask the average going rate for their clothes, to actually see even just a 1% return in investment they will have to order at least 2 more rounds of inventory, meaning a quite, most likely $15,000 investment.
That’s if you sell every last garment, which you are not able to choose. The selection your receiving is completely random when it comes to pattern and size. So if you receive 5 XXS and only 1 more commonly worn Medium Sized Carly you may find yourself absolutely trapped, awaiting the miracle microscopic frame to come along, and just pray its in their color.
So then you think, why hasn’t someone said something or complained? Why is it when I visit every LLR page I can find they are filled with positivity, drive and success? Well because that’s policy. Those who may be finding themselves struggling or floundering to connect the dots are hushed, because they are killing the vibe of success. What instead should be seen as a bat signal of distress, and answered with words of assistance and training, is instead met with a toxic blend of rejection and silence.
Perhaps back at the beginning, back before when you had more freedom to select your initial inventory, and received a series of free products, then, perhaps you would have had more of a chance of jumping ahead right away, with far less of an investment to step in the door. Since this new investment plan it seems many consultants are finding themselves stepping out before they have even sold through their first shipment, finding it too costly and choosing to cut their losses before they are in too deep.
Though there are still the success stories, those who, although not making 6 figures a year, are making enough to cover the smaller expenses in their household. So is this a company you would feel comfortable sinking $5,000 into?
Things to Consider
- Before Choosing your Direct Sales Company of Choice, do all your research. Find the ugliest complaints you can. The truth is somewhere in the middle. 😉
- Be cautious of Direct Sells that force you to maintain your own inventory. Not saying maintaining inventory is bad, but when it is mandatory it can become a bit too much of an investment on your pocketbook and space in your home.
- Ask someone (and not only the person trying to promote you). Join some Facebook groups, truly ask around. Ask some veteran consultants, find out why they left.
Until next time Fanboy and Girls—>
2 Consultant Interviews