Ipsy And the Influence Power of You Tube

For those as unfamiliar as I was with Ipsy, it is a beauty subscription that for only ten dollars a month customers receive a monthly sampling of up to 5 to 6 beauty products. “So like Birchbox,” I asked proudly to show off my hip knowledge of retail to my Generation Z assistant. At first,… Read More

Utilizing Business Cards

So you have collected your network…now what? Take Notes- After each conversation, jot down a few unique attributes of this individual onto the card.  This could range from appearance to conversation topics.  Be sure to write down any unique facts that you think will be a common bonding premise, such as an interest in a similar… Read More

Tend to Your Own Grass: A Retail Parable

It was just as all the stores in the central time zone were shutting down when I stepped out of my flight from Phoenix and onto the bright shimmering white ceramic tiles of the DFW airport.  The layover would be about an hour.  I loved traveling late at night, the airport seemed to slow from… Read More